Nobody could argue that email marketing is excellent. No wonder why many marketers use it to get new leads and nurture them into clients. Nielsen’s “Annual Marketing Report” shows that 50% of all marketers find email a very effective marketing channel.
You just need suitable strategies and tools to make it work for your company. Email marketing automation has great potential to increase your business’s profits. In 2023, half of the brands surveyed in Mailmodo’s State of Email Report shared that they doubled their email marketing ROI.
This email marketing automation how to guide will explain 6 tips to achieve good results.
1. Set Up Welcome Emails
Every time someone buys from you or signs up for your newsletter, there is an excellent opportunity to set up automation. This is called a welcome email campaign. These emails are a way to build strong and long-lasting relationships with your clients.
- Welcome emails are a great opportunity to set expectations and show your customers the value they can gain from reading your content.
- Explain ASAP how they can make the most out of your service or product.
- The best part? You don’t have to do this manually for each person who buys from you or signs up for your newsletter.
Create automation, design good-looking emails with professional email design templates, and write the right copy, and you’re ready to go!
Design Your Emails to Make Them Shine
Nobody likes to read emails with walls of text. They are boring. Make your welcome emails amazing with a cute yet professional design. And you don’t have to be a great designer for that. You can hire an expert to do this once for you and then plug it into your autoresponder or use templates. It is up to you what to choose at this point.
Create Great Copy for Your Welcome Emails
Welcome emails make the difference, for sure. People either love them and start following your brand, or they unsubscribe from your newsletter. How do you make them stand out?
- Make your subject lines unusual and curious.
- Keep your copy engaging and funny.
- Stick to a friendly tone and offer a lot of value.
2. Email Clients about Products or Services They View on Your Website
Here’s another powerful email automation strategy. For example, a registered user visits your product or service page and spends some time reading your content about your product or service features, case studies, or reviews. Great! Collect this data on all such actions with tools like Crazy Egg, HotJar, Google Analytics, FullStory, Mixpanel, etc.
Integrate this data with your email automation tool and set up criteria that will initiate an email sending action. Here’s a good example. When a visitor looks at the product demo page on your site, your automation software promptly sends them an email with additional details on that product.
3. Benefit from Abandoned Cart Emails
Coresight Research’s survey of shoppers and retailers in the US suggests that retailers lose around $136 billion in annual profits due to abandoned carts. To prevent such losses in your online shop, consider sending abandoned cart emails to people who abandon their carts to encourage them to return and buy from you.
To achieve this, gather information about customers’ buying habits. For example, find out when they add products to their cart, initiate the checkout procedure, or make a payment. It’s possible to send this information to your software for e-mail marketing automation through a client data platform.
Next, determine the conditions for sending an abandoned cart email (for instance, sending an email to customers who placed items in their cart or began checkout but did not finish their purchase within a 24-hour timeframe).
Final Thoughts
Here you have it. 3 unique strategies to make your email marketing more efficient. Send welcome emails. Send emails to clients that show interest in your services or products. Set up an abandoned cart email sequence. Which email marketing automation strategy do you like most?
