Indeed, you have wondered why sports game participants receive such large fees. Let’s get to the bottom of the issue together with our team of experts. First of all, such events attract thousands of fans’ attention, creating favorable conditions for monetization.
Earning sports events looks favorable compared to PayID casinos in Australia for real money. Our experts explain in depth the main tools for making profits in sports games.
Sale of Tickets and Souvenirs
Imagine going to a noisy stadium. You should buy a ticket at the entrance, which can cost several hundred or even thousands of dollars for a VIP box. Around you are dozens of stalls with souvenirs that will bring back pleasant memories years after the event.
Advertising Integrations
Every famous match, whether soccer, boxing, mixed martial arts, or hockey, is broadcast on TV and online. This allows people from other countries to witness the event and significantly increases the amount of money raised through ticket sales.
Betting on Sports
Totalizators emerged thousands of years ago, and with the advent of the Internet it has become even easier to realize bets. Now, it is enough to make the appropriate request in the Google search box to find a site for predictions and their monetization. Apart from the possible earnings people make from betting, the organizers make a steady income from this activity, which is another addition to the cost of the match.
Paid Broadcasts
Before a significant sporting event starts, people start actively looking for a platform that will broadcast it. Sometimes organizers sell access to big-name companies:
- Megogo
- ESPN
- Sportbox
Social Networks and Media Development
Any high-profile event, such as a fight between two famous boxers, is echoed worldwide, and people start to take an interest in it six months in advance. This lets organizers create thematic memes, interview participants, give out insider information, and popularize their platform. Over time, this media exposure can be used to promote third-party platforms and other products for a hefty fee.
Fan Zones and Events
As part of any sporting event, it is almost always possible to participate in additional events, tournaments, and promotions. The organizers sell food and drinks at a markup, extra tickets to the fan zone, and the services of animators and presenters.
Merchandising
The sporting event organizers receive a lot of money from selling clothing and sports equipment. Fans are ready to overpay 10 times for a thing with the star’s autograph or his image. Our team has collected the best-selling merch that visitors to such events choose:
| Category | Examples | Approximate markup (%) |
| Clothes | T-shirts and sweatshirts with logos of teams, players and their sponsors | 200-400% |
| Sports uniform | Game jerseys with numbersю Shorts and gaiters with team symbols | 150-300% |
| Accessories | Scarves with club symbols. Sports bags with the team emblem. Caps and hats | 100-250% |
| Equipment | Autographed soccer ballsю Sports clubs. Boots and sneakers | 150-400% |
Final Thoughts
Sports games and events are a gold mine for their organizers. They can have a dozen sources of income, including the sale of souvenirs, personalized clothing, autographs, advertising, paid broadcasts, tickets, and more. The million-dollar fees of soccer or boxing stars are only a small part of the vast amount of money a sporting event brings in. Moreover, sponsorship investments can also be noted.
However, our team reminds you that betting on sporting events is equivalent to playing online casino games in Australia and is prohibited for those under 21.
