The National Football League works hard to promote its brand and to identify new ways in which to build its profile. While it already enjoys a huge global audience, the NFL is never complacent.
It’s always looking to innovate and explore new avenues, and that’s why we’ve seen a new entry into the world of mobile slot play.
NFL Groundbreakers
The NFL is believed to be the first of the big American sports leagues to license a mobile slot game. While there are themed slots based around football, basketball, hockey and other core sports, this is the first to carry official logos and branding. At present, the slot is only available at social platforms, so it can be found at locations such as Wow Casino and similar operators around the digital world. In time, the game may spread to traditional casino outlets, but this is the situation at present.
A social casino focuses more on entertainment than the traditional method of playing with real money stakes. Players would earn a virtual currency which subsequently allows them to play the new NFL slot. Spins of the reels could earn more virtual coins, and it’s possible that players could also purchase more coins.
It’s an innovative way to approach the slot machine, and it’s a significant first for the NFL brand.
An Online First
This may be the first online slot game to feature NFL logos, but the league has been visible in the physical casino world for some time. Since the United States Supreme Court relaxed legislation on sports betting back in 2018, the organization has given its permission for its name to be associated with real slot machines.
Slots are a major part of any casino, and since the change in legislation, we’ve seen more gaming locations in the big sports arenas. While attending an NFL game in person, it’s possible to spin the slot reels in casino floors in the bigger stadiums.
This is where you may spot the NFL game in action. The league’s brand is used in a number of physical slot machines developed by Aristocrat software developers. A choice of slots exists, and they are seen as a perfect option for slots fans attending the game.
The new mobile slot now fills a gap for those players, as it can be accessed 24/7 from anywhere in the world.
The NFL never stands still when it comes to brand promotion. Recent developments include extensions of contracts for games overseas, and there’s even talk of the first NFL franchise being set up outside of the USA.
The creation of the slot game may seem small in comparison to those developments, but it marks a significant shift for the organization. While the new slot game is only available at social casinos for now, that situation may change moving forward. While exact plans for future games are unknown, the NFL’s significant marketing campaigns, mean that we should see more movement in the near future.
The online casino industry is a potentially lucrative partner, and we may expect many more similar arrangements in the months to come.
