Why Startups From Arab Countries Are Entering the Global Fintech Market

By Abs Sarah • July 25, 2025

Arab startups are now emerging on the global stage in the world of fintech. With better access to digital framework, venture capital, and even skilled developers, they are creating competitive solutions on a global scale. The Magnitt’s 2024 MENA Venture Investment report notes that VC funding for fintech has surpassed 40% of the region’s total funding, dominating all other tech sectors.

The government's role in all of this is critical. Saudi Arabia's Vision 2030 program and Digitization Strategy for Egypt both provide clear policies and frameworks for the integration of fintech into their economic frameworks. These policies come with provisions for startup issuer registration, investment benefits, and regulatory sandbox frameworks. The accelerations of private-public partnerships have also helped in the adoption and local testing of the products.

Building Globally Relevant Solutions from Local Needs

Arab fintech startups are succeeding globally by designing products that solve real regional issues, many of which are shared by underserved populations worldwide. Their origins in fragmented or informal economies drive a unique kind of innovation, one that's cost-efficient, mobile-first, and regulation-aware.

For example, startups in Jordan and Lebanon have created mobile-based credit scoring models for people without bank accounts. These models, built around telecom and utility data, are now being considered for rollout in parts of East Africa. In parallel, some ventures are building frictionless payment experiences that apply equally to business clients and entertainment audiences—for instance, by integrating solutions used in platforms that also support melbet within digital environments where secure micro-transactions are essential.

The B2B SaaS sector is also evolving fast. Companies such as Uqudo (UAE) offer digital identity and onboarding services to banks and regulators in multiple jurisdictions. Their platforms are now used to support eKYC compliance across different legal frameworks. Solutions like this demonstrate the export value of MENA-born regulation technology.

Competitive Strengths Giving Arab Startups an Edge

When entering the global market, Arab fintechs bring a combination of local insight and international-ready infrastructure. Their ability to operate in Arabic, English, and often French makes them well-positioned for multilingual regions, especially in Africa and the diaspora.

  • Flexible Compliance: Familiar with complex, evolving regulatory systems
  • Localized UX: Apps tailored for diverse linguistic and cultural settings
  • Low-Cost Development: Affordable tech talent and operational bases
  • Islamic Finance Capabilities: Built-in support for Sharia-compliant systems
  • Cross-Market Scalability: Proven models in emerging and frontier markets

A less highlighted but equally important strength is the speed of iteration. Arab fintechs usually deploy MVPs in a matter of weeks and refine them based on customer interactions. This flexibility increases the rate at which things can change when trying to expand to new countries.

Digital Platforms Supporting Fintech Convergence

As fintech expands in Arab markets, there are more intersections with entertainment, gaming, and other real-money services. One important trend is the use of fintech in streaming, wagering, and fandom engagement.

An example of fintech innovation in North African markets is functions such as MelBet Facebook, which utilizes sophisticated biometric logins, mobile payment processing, and real-time login verification. These innovations reveal user-centric paradigms in fintech with social impact.

Infrastructure Beyond Payments: Building Real Financial Ecosystems

What distinguishes the latest generation of Arab startups is the transition from transactional systems to comprehensive ecosystems. Startups are utilizing crypto infrastructure to offer services like seamless invoicing, automated tax compliance for expatriate contractors, and tokenized payroll systems.

Many companies offer multi-chain integration: Ethereum for smart contracts, Binance Smart Chain for cost-effective transfers, and newer Layer-2s for cheaper settlements. Stablecoins like USDT and USDC provide reliability for cross-border payments and budgeting without extreme market volatility.

Regional Growth and Institutional Shifts

There is an obvious change happening at the institutional level. Governments are beginning to view fintech innovation as a competitive edge. Regulatory bodies in Bahrain and the UAE are licensing crypto exchanges and enabling decentralized finance experiments under sandboxes.

Such legitimization enables collaboration with global payment processors, insurance firms, and tokenized lending platforms. Arab startups now form part of digital diplomacy, connecting with African telecoms, Southeast Asian wallets, and European logistics firms.

Fintech Startups with Cross-Border Momentum

Startup Name HQ Country Main Offering International Activity
Tarabut Gateway Bahrain/UAE Open banking API Expanding into the UK and the Gulf region
Paymob Egypt Payment gateway tech Serving UAE and Pakistan
Expensya Tunisia B2B expense automation Clients across Europe and MENA
Ziina UAE Social payments and wallets Targeting the GCC diaspora globally
KlickIt Egypt Education payments platform Cross-border billing for diaspora

Fintech firms are also expanding in Francophone Africa. Expensya supports SMEs in Senegal and Côte D’Ivoire, and Moroccan firms collaborate with banks in Europe. Dinarak (Jordan) now partners with remittance companies to offer linked wallets, accelerating expansion into new regions.

Deep Tech Integration and AI-Fintech Synergy

Arab fintechs are embracing AI to enhance fraud detection, biometric onboarding, Sharia compliance screening, and customer service. Some AI bots now handle over 60% of support requests.

NowPay (Egypt) is testing predictive salary advances. Rain (Bahrain) uses AI for crypto portfolios. NLP-driven AML monitoring is live in the UAE, while Saudi Arabia uses AI to validate onboarding documents—automating 70% of the process.

Regulation and Global Compliance Readiness

Countries like Bahrain and the UAE lead fintech regulation, enabling digital banks and open banking. Egypt and Saudi Arabia are trialing real-time settlements and data governance frameworks.

Programs like FinHub 973 and VARA offer startups APIs and crypto licensing. Cross-border projects like Mashrou3i support integrated compliance systems across MENA. Some UAE firms use compliance-as-a-service in the UK to meet global standards across multiple currencies.

© 2025 Arab Fintech Insights

← Back to Blog

Related Articles