Soft2Bet Teams Up with AWS to Drive Product Development and User ExperienceSoft2Bet, an innovative iGaming turnkey solutions provider, has joined forces with Amazon Web Services (AWS) to accelerate product development and improve user experience.
Challenges Prior to the Move to AWS
This case study highlights Soft2Bet, a leading game developer, which was struggling to scale due to the challenges of a fragmented data landscape and legacy on-premises systems before migrating to AWS.
Key issues included:
- Siloed, disjointed data sources that held back marketing efforts
- Low-level support systems for the players
- Holds in finishing regulatory paperwork
- Agreed to have high infrastructure costs with no proper real-time visibility
- Creating a Cloud-Native Data Ecosystem
To address these challenges, Soft2Bet upgraded its analytics infrastructure, deploying AWS in tandem with Snowflake. This overhaul created a centralized, cloud-based data hub that negated the need to install physical hardware, and offered a secure, unified repository for disparate data sources. However, uniform security protocols have enabled seamless integration and reduced risks, which drive continuous innovation and growth.
Ascentus offers operational and developmental benefits
By using AWS analytics soft2bet can have a deeper insight into operations and be agile to scale up fast. Key benefits include:
Increased Operational Agility:
- Data is stored and managed simply with Amazon S3 and Amazon RDS
- Phased migration for enhanced system availability and minimized downtime
- Cost savings that amount to millions a year that can be re-invested in innovation
- Development Agile and Experimentation Rapid
The cloud infrastructure helps the dev team try new gaming concepts and iterate quickly on features
Updates are deployed in hours, rather than weeks, encouraging a culture of continuous improvement
Rapid UX updates and game mechanics adjustments result in a living product portfolio that helps the company keep player engagement on high.
Developing a Data-Driven Cycle of Innovation
- At Soft2Bet that integrated AWS data platform creates a virtuous cycle:
- More data faster: quicker product launches
- This onslaught of data serves as the mother of innovation
- Raising from on-perm data collection centers to away from website web servers has physically compressed and significantly decreased operational overhead
- The move delivers savings and efficiency gains that pave the way for new strategic insights that lead to further growth
The Post-pandemic Perfect Storm: A Blueprint for iGaming Success
The full migration of Soft2Bet to AWS has now established it as a premier iGaming technology provider across Europe. Cloud migration unequivocally yields the trifecta—greater profitability, more scalable systems, and improved user satisfaction. The journey taken by Soft2Bet is a blueprint for other enterprises wanting to enhance infrastructure performance, create operational resilience, and facilitate product innovation.
Training is a constant process
Now Soft2Bet’s Unified Analytics Platform, which combines data from disparate sources, enables the company to prototype and deploy new ideas in minutes not months—and that’s a key competitive advantage in today’s fast-moving market. “Our mission is to push through the limitations imposed by the market. We embrace change and constantly reinvent ourselves for a better future,” explains Founder and CEO Uri Poliavich. This provides the company bolstered confidence in growing products that they can scale, stay ahead, and provide their players with amazing experiences.
About Soft2Bet
Soft2Bet is a leading gaming turnkey provider, offering online gambling operators with topquality products and services. Soft2Bet is the developer of the revolutionary Motivational Engineering Gaming Application (MEGA), and has launched multiple market-leading gaming brands whilst being licensed in over 16 worldwide territories. The company is committed to constantly innovating within its field and leveraging others to deliver the best experience for its users.
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